About Us

Who We Are

Zero-waste, portion sized healthy meal kits that take less than 10 minutes of your time to prepare.
We’ve always hated waste – wasted food, resources, time, effort…life would be much simpler without waste. Take Joe as an example: He lived in a flat with limited kitchen cupboard space. When he moved home he took the opportunity to clear his cupboards of outdated food taking up valuable space. There was stuff in there that was over 10 years old! Seriously! He hung on to it for all those years thinking he would get around to using it one day, but that day never came. So in the bin it all went…food and packaging.  Sound familiar? That’s why we decided that something had to change. So we set up A Very Nice Idea to provide food in portion sizes so you don’t have to buy a whole packet of Allspice (and so many other ingredients) for one recipe like Joe did!
We really hope you enjoy making the meals using our meal kits and would love to know what you think.
Happy eating,
A Very Nice Idea x

Version 2

What We Want

We got thinking about what we really needed from our food and here’s the list:
  • tasty: this is the number one requirement, we love food and it has to taste good or we’re just not satisfied
  • healthy: it’s hard to make good health choices at the right price. We want nutritious food that fits with a healthy diet
  • good value: We don’t want to spend a fortune on food
  • natural: We like home cooked food because we know what goes into it
  • zero-waste: We hate waste! Really, we do! That’s packaging waste, food waste, space, transport, the lot
  • quick: who has time to be a domestic god(dess) anyway?
  • flexibility: We want to be able to make food with our own signature on it
  • fairness to all: We wanted to create an environment where everyone gets a good deal, that’s the suppliers, the team, the distributors and the customers


What We Did

So here’s what we did, we made up meal kits to cater for different sized households, including meals for one so there is no more food waste. We used minimal compostable packaging to eliminate packaging waste – even if you recycle your packaging there is still so much energy that goes into transporting and recycling. We even offer package free options where possible. To make them healthy we’ve ensured that meals fit in with a healthy diet. We’ve made them flexible by supplying only the dry ingredients so that it lasts until you are ready to eat it and you can choose fresh and liquid ingredients to fit in with your dietary requirements, budget and what you fancy, but rest assured, the extras you need are easy to get and you may already have them in your cupboard. It also means that there is less to package, transport and less to go off if you can’t eat it straight away. For example, the falafel and wraps require oil and water, the curry and tagine require oil, water, tomatoes and the your choice of vegetables, pulses, fish or meat. And with less that 10 minutes prep time, meal times were never so quick.

Our Vision

Do you remember a time when the milkman delivered milk in bottles which you rinsed and left out for him to collect and reuse once you were done with them? We do! Whatever happened to valuing the resource we have available to us, about respecting it and preserving it? It seems that now everything we buy is packaged in some form or other, sometime triple packed, and we rarely give a thought to the necessity of the packaging. There have been steps taken to reduce packaging – the carrier bag charge goes some way towards it but nowhere near enough. Recycling initiatives are progress but recycling still consumes energy and resources. Best to not use it in the first place. We look forward to a time when we stop this mindless fixation on consumption, we dream of a day when we can take our own containers to the shop and decant our food and drinks…can you imagine decanting milk into your own bottle, buying chocolate by the gram and having no packaging to throw away? Please let your imagination free and help us to achieve a less wasteful future. Dare to dream.

Meal kits – fast wholesome food at your fingertips

We make it easy for you to cook wonderfully tasty meals in around 10 minutes of your time. The meal kits are available in portions for one, two, three or four and the packaging is compostable so you need go nowhere near your bin!

We provide you with the dry ingredients so you have the flexibility to make it your way: your budget, your dietary requirements, your tastebuds!! By only giving you the dry ingredients you can keep the meal kits in your cupboard for when you want to use them and we don’t increase our carbon footprint by transporting and packaging unnecessarily.

Our meal kits are available online through this website, delivered to your door. We started our journey by supplying The Food Assembly, an amazing online farmers’ market that support local producers. There are new ones popping up all the time and we highly recommend them. Some of them even stock out meal kits in package free form so if you are close to one of those please go package free.


See our products    Order a monthly box   Read more about packaging waste

Our Values

We go the extra mile in everything we do. Our passion is evident in our commitment to forge ahead with our vision to combat food and packaging waste.

It’s all about doing the right thing – by our customers, suppliers, team, people and of course, the planet! We realise that our actions have a wide impact…so we must be nice ????

We challenge the status quo. Doing things a certain way just because everyone else is doing it is not good enough. We do what we do in the way we do it because we truly believe it is the best option.

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